Spencer J Houghton

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Commercial

Personal

About

Contact

Anytime Anytime

Anytime Fitness

A cheeky Super Bowl play for our friends over at Anytime Fitness. The intention behind this campaign was to launch a game-time promotion during which if the word "anytime" was said on the live broadcast, the first person to tweet acknowledging it would be rewarded with a trip to anywhere in the world there is an Anytime Fitness location.

Admittedly shooting this was the most time I've ever spent in a proper gym.

Anytime Anytime

Anytime Fitness

A cheeky Super Bowl play for our friends over at Anytime Fitness. The intention behind this campaign was to launch a game-time promotion during which if the word "anytime" was said on the live broadcast, the first person to tweet acknowledging it would be rewarded with a trip to anywhere in the world there is an Anytime Fitness location.

Admittedly shooting this was the most time I've ever spent in a proper gym.

Credits

Agency: Mischief @ No Fixed Address
Co-Founder and CCO: Greg Hahn
Partner & Executive Creative Director: Bianca Guimaraes
Partner & Executive Creative Director: Kevin Mulroy
Group Creative Director: Ross Fletcher
Group Creative Director: Howard Finkelstein
Creative Director: Lucas Casão
Creative Director: Guilherme Rácz
Art Director: Kaitlin K.
Copywriter: Patrick LaBelle
President & Partner: Kerry McKibbin
Managing Director: Alison Whisenant
Account Director: Diana Baran
Account Executive: Amanda Chau
Partner & Head of Strategy: Jeff McCrory
EVP Strategy: Nimisha Jain
Senior Strategist: Hannah Newport
EVP Content: Will Dempster
Producer: Spencer J. Houghton

Production Company: Strike Anywhere Films
Director: Pete Marquis
Executive Producer: Victoria Guenier
Producer: Adam Lawson

Offline Editorial: School Editing
Editor: Matthew Kett
Assistant Editor: Jordan Allen
Executive Producer: Yumi Suyama

Color: Alter Ego
Colourist: James Graham
Colour Assistant: Daniel Saavedra
Producer: Spencer Butt
Production Coordinator: Nilu Jayasuriya

Audio: Vapor Music
Session Director: Dustin Anstey
Sr. Audio Engineer: Ethan Myers
Executive Producer: Kailee Nowosad
Sr. Producer: Kat Stewart

Awards

2023 Cannes Lions - Entertainment Spot - Fan Engagement / Distribution Strategy - Bronze
2023 Cannes Lions - Entertainment Spot - Sports Live Experience - Shortlist
2023 One Show - Direct Non-Traditional - Merit

e. spencerjhoughton@gmail.com

m. 416-712-4331