Crowdsauced

Kraft-Heinz

An animated spot to launch three tasty sauce combinations sourced from the deepest depths of the internet.

We scoured obscure forums, forgotten social posts and every blog page imaginable for sauce creations of all kinds. Then, once we dug up the best of the best, we surprised their unknowing creators by turning the wacky recipes into the real deal.

This spot pulled inspiration from the iconic work of Saul Bass and was tied together with a booming classical track ~ in true Heinz style.

Crowdsauced

Kraft-Heinz

An animated spot to launch three tasty sauce combinations sourced from the deepest depths of the internet.

We scoured obscure forums, forgotten social posts and every blog page imaginable for sauce creations of all kinds. Then, once we dug up the best of the best, we surprised their unknowing creators by turning the wacky recipes into the real deal.

This spot pulled inspiration from the iconic work of Saul Bass and was tied together with a booming classical track ~ in true Heinz style.

Credits

Agency: Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Art Director: Dorota Pankowska
Copywriter: Justin Santelli
Account Director: Kai de Bruyn Kops
Account Manager: Allie Kennedy
Sr. Strategist: Julian Morgan
Broadcast Producer: Spencer J. Houghton
Product Photography: Undivided Creative
Photographer: Joe Bulawan
Undivided Creative EP: Scott Houghton
Offline Editorial: R+D Productions
Post Producer: Todd Harrison
Editor: Tyler Erdelac
Animation: Polyester Studio
Animation CD: Jeremy Dimmock
Animation EP: Robyn Smale
Animation Producer: Alyssa M.
Audio: Grayson Music
Audio Director: Chris Cobain
Audio Producer: Nicholas Shaw

Awards

2022 Marketing Awards - Advertising: Social Media - Bronze
2022 Marketing Awards - Advertising: Community Building - Bronze
2022 Shoppers Innovation Awards: Awareness Trailer and Breakthrough - Bronze

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e. spencerjhoughton@gmail.com

m. 416-712-4331

Spencer J Houghton

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Crowdsauced

Kraft-Heinz

An animated spot to launch three tasty sauce combinations sourced from the deepest depths of the internet.

We scoured obscure forums, forgotten social posts and every blog page imaginable for sauce creations of all kinds. Then, once we dug up the best of the best, we surprised their unknowing creators by turning the wacky recipes into the real deal.

This spot pulled inspiration from the iconic work of Saul Bass and was tied together with a booming classical track ~ in true Heinz style.

Crowdsauced

Kraft-Heinz

An animated spot to launch three tasty sauce combinations sourced from the deepest depths of the internet.

We scoured obscure forums, forgotten social posts and every blog page imaginable for sauce creations of all kinds. Then, once we dug up the best of the best, we surprised their unknowing creators by turning the wacky recipes into the real deal.

This spot pulled inspiration from the iconic work of Saul Bass and was tied together with a booming classical track ~ in true Heinz style.

Credits

Awards

< Previous

Next >